Marketing Practices
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Email Marketing Best Practices
We put together this comprehensive list of email marketing best practices to help you stay up to date on all of the latest rules, best practices, and engagement strategies.
Think “above the scroll”
Once a person opens your email, you must grab their attention with what they see before they scroll down. People first decide what to delete or open based on the sender and the subject line, followed by this top portion of the email.
Personalize, personalize, personalize
If you expect any response at all, you must use mail merge to include things such as their first names, their group name, etc., as well as your personal name, and if possible, your personal contact information. This is true for all groups, including GC’s, FamilyLife volunteers, and even other FamilyLife staff.
Provide your personal contact info
Follow up QUICKLY when people respond
Within 2 hours is BEST, same day is good, anything past 24 hours says you really don’t care.
Make your emails sound natural
as if you were writing to a friend.
Give a clear call to action right away
(e.g. “Reply with the word ‘RENEW’ today to keep your Group Name active”).
Use the power of the p.s.
Remind people of a deadline, or repeat the clear call to action from the beginning of your message.
Test first!!
by sending to multiple servers + open on your phone and tablet.
Use a number
Because digits – like 4 or 37 – stop wandering eyes
VOLUNTEER ROLES
Much of the transformational work the Lord does through FamilyLife is due to the passionate work of local volunteer champions.
Choose your main focus area and explore the roles available.
Prayer Focus →
Weekend to Remember Focus →
Hosted Events Focus →
Speciality Roles →
FamilyLife® Volunteers
Have you ever been a FamilyLife® volunteer? Inspire others by sharing your experience with us
